Academy member, Beth Butterwick, describes her style of leadership and what makes it unique to her.


 

With grateful thanks to our sponsors, Blake Morgan

 

 

 

Glenn: How would you describe your style of leadership and what makes it unique to you?

Beth: I think one of the important things when you’re running a business is to really understand who the customer is and what the business DNA is. So, every business I’ve been into, I almost morph myself into the ideal customer so I get under the skin of who that person is and who we’re serving. I think, as a leader, it’s very important to let people know who you are and be yourself. So, I am not two different people in and outside work, I am myself in work every single day.