Who is your Academy group Chairman
Jon Penn  

Name of your business

One sentence to describe your business: 
We are a software house; we work collaboratively with our clients in a broad range of industries to define, create and support truly excellent software solutions that give them a competitive edge.  

Three speakers you can’t get enough of: 
Darren Shirlaw, David HallCelynn Morin  

Five words to describe your experience so far with the Academy: 
Educational, provocative, useful, entertaining, important  

What’s your best takeaway/clarity moment from a group meeting or coaching session?  
That it actually is about me! I need to look after myself, and I need to be constantly aware of the impact my behaviour has on all aspects of the business.  

Where do you want to be in five years’ time? 
Looking back on achievement, celebrating with my clients, and looking forward to new challenges.  

If you didn’t spend a day a month with the Academy what would you be doing instead?
Letting that time get sucked up by meetings and admin, and probably not achieving significantly more. I believe that work tends to expand to fill the time available, so carving out a day for the Academy just makes me more efficient the rest of the time.  

Your best management book and why: 
The 7 Habits of Highly Effective People – it’s a clear reminder of the importance of common sense and decency.  

And finally- your plug- why should we use your business?:  
The chances are you’re not an expert in software (and you shouldn’t try to be) but great, unique software may be just what your business needs to get ahead in this digital age, and we could turn that potential into reality. We’ve got the best brains, great processes, a friendly can-do attitude and a wealth of experience that make us the ideal extension to your team. 

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