When was the last time you read a book? A broadsheet newspaper? A report or briefing? The chances are the last two were probably read in a digital format, on the screen of your computer, tablet or phone. The way we learn and how we access and digest information has changed, what place does reading still have in your life?
Take what you’re reading now as an example. We’ve consciously changed the format of the ‘The Next Level’ newsletter. As well as articles, the information we share is also delivered in video and audio formats. Does it work for you? We’d really value your feedback, please email firstname.lastname@example.org with your thoughts.
Coincidentally, researchers at Yale University have recently published a report finding readers living longer than non-readers. Those who read over 3.5 hours a week lived on average 23 months longer than those who didn’t read at all. Many of us will have a pile of books we’ve been meaning to read for a while but unless we specifically allocate time, the pile’s unlikely to diminish until our next holiday. Is time the issue, or do you still read every day but it’s not a book, it’s an online magazine, news-site or e-book instead? It would be interesting to investigate whether there’s a difference in life expectancy, between those who read books and those who read online and digital formats.
On a personal level, I’ve enjoyed the Academy’s involvement with Joosr, the App that summarises a book in 15 minutes. Reading these condensed versions has convinced me on several occasions to go and buy the book in its ‘original’ format to read. A long way away from browsing in a book shop or library, reading the synopsis and making a decision based on a couple of paragraphs.
Perhaps you’d care to get in touch if you disagree that you’re learning less, and indeed think you’re learning more now than a decade or fifteen years ago? Perhaps your information and learning comes via the internet, or on your smartphone and is delivered in shorter bitesize chunks; videos, webinars, e-learning? Maybe your learning is now targeted exactly to your needs, so that you manage to devour more content than ever before?
Ian Price is Chief Executive of the Academy. He has a reputation and track-record for growing profitable businesses rapidly. His affable demeanour and relaxed style of working hides an exceptional talent at being able to focus on what makes a business tick.
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