Chris is an expert in marketing and branding principles and disciplines. If you believe branding is simply a matter of sticking your logo on everything and the job’s done, then you fall woefully short. Chris’s experiences range across large budgets brands to start ups; from blue chip corporations to SME’s; from consumer goods, via business to business, to service marketing.

Chris Hughes comes from classic sales and marketing background having held senior and board positions with companies such as Mars and Pillsbury UK. Subsequent to this he set up and ran Prince Sportsgroup UK. After sale to Benetton, Chris has spent his time as a management consultant with a bias towards marketing and brand positioning, both in domestic and global markets, and in interim management posts with companies such as Dunlop Slazenger.