Having spent his entire working life studying and practising influence and persuasion Philip is an expert on ‘The Psychology of Persuasion’.

Philip is a Psychology graduate from Newcastle University, a Sales graduate from Procter Gamble and part of the Harvard Alumni. In 1986 he was the creator and Managing Partner of an advertising agency, Advertising Principles. He sold his interest in the business after 17 consecutive years of growth with the agency billing £48m and employing 150 people.